Magimix Australia Managing Director’s Company Statement – June 2026

At Magimix Australia, we are pleased to share an important milestone in our journey.

Magimix Australia is now part of Lavafields, a Belgian-French group with more than 50 years of expertise in the design, manufacture, and distribution of premium household appliances. Lavafields is recognised throughout Europe for its commitment to innovation, quality, and the development of leading kitchen appliance brands.

This transition marks an exciting new chapter for our business and provides a strong platform for future growth, enabling us to bring even greater value to our customers and retail partners across Australia.

While our ownership structure has evolved, our commitment to quality, durability, and exceptional product performance remains unchanged. As the original inventors of the food processor, Magimix continues to be guided by a heritage of innovation, craftsmanship, and long-lasting design that has defined the brand for decades.

Importantly, Magimix Australia remains a locally operated business, supported by a loyal dedicated Sydney-based team focused on delivering outstanding service and support to our Australian customers.

One of our first major initiatives under the new ownership has been the transition to a new warehouse and logistics operation, which has already delivered improvements in order accuracy, inventory management, and delivery performance.

In parallel, we continue to invest in our customer experience capabilities through the expansion of our customer service team, enhanced training programs, and improvements to our support processes to deliver faster response times and a higher standard of service.

These initiatives are well underway, and we sincerely apologise to customers who may have experienced delays or service levels that fell short of our expectations during this period of transition whilst we implement a stronger, more efficient, and more customer-centric organisation.

For our customers and partners, this means access to an expanded range of premium products, enhanced operational capabilities, and a continually improving customer experience supported by investments across logistics, fulfilment, service, and support.

We thank our customers, retail partners, and wider community for their ongoing support and trust. We look forward to continuing this journey together and building the next chapter of the Magimix story.

Wivina Chaneliere
Managing Director
Magimix Australia