Magimix and the LONGTIME® Label

As throwaway culture and in-built obsolescence become the norm, the choice to invest in long-lasting products is now more important than ever. The LONGTIME® Label was created was created in response to this: an independent European certification that guarantees the reliability, durability, and repairability of products. At Magimix, this commitment to sustainability is central to our approach, reflected in the LONGTIME® certification of five of our product categories. Here we share a bit more on this label, its impact, and what it means for you.

What is the LONGTIME® Label?

Created in 2018, the LONGTIME® Label is the first independent European certification focused on product durability. While most labels assess energy efficiency or materials, LONGTIME® goes further by tackling a key issue: premature obsolescence.

Criteria for Earning the LONGTIME® Label

To earn the certification, a product must meet 41 rigorous criteria across three key areas:

• Reliability and durability: Products must be made with quality materials, designed to withstand prolonged use.
• Repairability: Spare parts must be available for at least 10 years, with easy access for qualified repair professionals.
• After-sales service and transparency: Manufacturers are required to provide detailed maintenance guidance and offer comprehensive technical support.

All products undergo thorough testing and independent audits to guarantee the label’s impartiality. This transparency empowers consumers to make confident, responsible choices by selecting durable, long-lasting appliances.

Why Choose a LONGTIME®-Certified Product?

Purchasing a LONGTIME® certified product offers many benefits for both you and the environment:

A Smart Long-Term Investment

Unlike cheap appliances that often break down within a few years, LONGTIME® certified products are built to last. With spare parts available for extended periods, they can be repaired instead of replaced, helping you avoid premature upgrades and save money over time.

An Eco-Friendly Commitment

As conscious consumption becomes a growing priority, choosing durable products reduces your environmental impact by minimizing waste and conserving natural resources.

Reliable Performance

Certified products undergo rigorous testing to ensure they withstand heavy use, delivering long-term performance and reliability you can count on. No more appliances failing after just a couple of years.

Magimix and the LONGTIME® Label: A Strong Commitment to Durability

Magimix has always been dedicated to designing reliable, high-performing, and repairable products. Thanks to this expertise, we now have five product categories certified by the LONGTIME® Label, including:

-All ranges of Cook Expert, Food Processor, Power Blender, and Juice Expert

-Le Micro 

Appliances Built to Last

Earning this label is no coincidence. At Magimix, we have always prioritized durable materials and adaptable technologies. Our products are:

• Repairable, with spare parts available for up to 30 years, ensuring long-term maintenance.
• Upgradable, featuring updates and compatible accessories that add new functionalities without needing to replace the appliance (e.g., XXL Steam Basket, Spiral Expert, Extra Press XL....).

Through this approach, Magimix positions itself as a key player in responsible consumption, offering users high-performing, repairable, and long-lasting products.

The Positive Impact of the LONGTIME® Label on Consumers and Industry

The LONGTIME® Label benefits not only consumers but also pushes brands to rethink their approach. By emphasizing durability and repairability, the label encourages manufacturers to:

• Build sturdier products using higher-quality components.
• Improve spare parts availability to minimize waste.
• Provide superior after-sales service with streamlined support and repair options.

This shift fosters a market moving toward responsible consumption, where purchasing an appliance is a deliberate, well-informed choice rather than a spur-of-the-moment decision.

Toward More Responsible Consumption with Magimix

We believe the future of home appliances lies in products built to last. Choosing a Magimix appliance certified with the LONGTIME® Label is a smart and responsible decision—for your wallet and the planet. By prioritizing durable products, you:

• Reduce your environmental footprint
• Save money in the long run
• Opt for reliable, repairable appliances

The LONGTIME® Label is more than just a certification—it’s a true commitment to durability and repairability. As a consumer, choosing a certified product means making a meaningful impact on the environment while making a wise investment.

At Magimix, we’re proud to lead the way towards more sustainable consumption. Our five certified product categories prove that performance, reliability, and environmental responsibility can go hand in hand.

Are you ready to say no to planned obsolescence?

Discover our range of LONGTIME®-certified devices and start consuming more sustainably today!